Cowboys Care Bull Bash

Locken to be honored at Bull Bash event

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(Isabel, SD) – Long-time healthcare champion Pam Locken will be honored at the 2024 Cowboys Care Bull Bash July 13 in Isabel, South Dakota.

Pam Locken devoted her career to healthcare in rural South Dakota.  She started as a Project Director at the Isabel Community Clinic in the 1980s. Her position included billing, receptionist and grant writing duties. Medical Receptionist and Billing Associate for Isabel Community Clinic in the 1980s, before moving into the position of CEO. Over the years, clinics in Eagle Butte, Faith, McIntosh, and Bison were acquired by the Isabel Clinic to form Prairie Community Health under Pam’s leadership. 

As CEO of the organization, Pam was an active member of her State Primary Care Association, Community Healthcare Association of the Dakotas (CHAD), her Regional Primary Care Association, and the National Association of Community Health Centers (NACHC), serving on their boards and executive committees. Locken has been recognized numerous times for her achievements including the 2012 CHAMPS Exceptional Administrative Leadership Award, the 2013 Stanley J Brasher Legacy Award, and the 2015 Region 8 CHAMPS Legacy Award. She served on the SD Governors Infant Mortality Task Force from 2011-2014, the South Dakota Dental Care Mobile Advisory Council from 2000 to 2015, the National Rural Health Association from 1989-1991, where she was also a member of its Frontier Task Force, and the 3 Rivers Mental Health/Chemical Dependency Center.

Pam was also a founding member of Community Health Association of Mountain/Plains States (CHAMPS) 37 years ago, serving as President from 2002-2006. 

In January 2016, after 36 years of service, Pam retired from her position as CEO of Prairie Community Health, which led to the merger of Horizon Health Care and Prairie Community Health.  

Pam was one of the founding members of the Horizon Health Foundation, serving as Secretary from 2016 until resigning from the board of directors in 2022. 

“Pam is a remarkable person,” Tracy Pardy, Executive Director of the Horizon Health Foundation said. “Her life’s work was to ensure rural and frontier communities had access to quality healthcare for patients in their communities. As a founding member of the Horizon Health Foundation, she worked alongside us to create a vision of raising $25M so we can be here for our kids and grandkids.”

Currently, Pam resides in Lead, SD. 

The event will also include a Calcutta allowing attendees to bid on the bull riding competition. Entries are limited to 30 entries, so the goal is to sell 30 bull riders to the highest bidder.

Transportation to and from the event will be provided by Skywalker VIP which is sponsored by Locken Oil and Skywalker VIP. Buses will run from Bison and Timber Lake (Main Street), McIntosh (Gus Stop), Faith (Sale Barn), and Eagle Butte (Fairgrounds) from 3 p.m. to 1 a.m.

Early Bird discounted tickets will be available now through June 15. Adults are $40 per person, children six to 12 are $20, and children five and under are free. Tickets include gate entrance, steak dinner, and band. Full-price ticket sales begin June 16 and run through June 29 at $50 per person for adults, $25 per child six to 12, and children 5 and under are free.  

About Horizon Health Foundation

The Horizon Health Foundation was established in 2016 to ensure rural health care access to those in need and provide funding for Horizon Health Care. Horizon Health Foundation, a tax-exempt, non-profit corporation, seeks through responsible activities to encourage and derive sustaining gift support from current and former patients and interested friends, including corporate entities. The Horizon Health Foundation, operating in coordination with Horizon Health Care, is the duly designated fundraising arm for Horizon Health Care.  In the broadest sense, the purpose of the Foundation is to create an awareness of the financial needs of Horizon Health Care, which are not provided by patient charges and to systematically implement plans by which dollar needs can be met. For information about supporting our mission go to